Real Estate Website Checklist
A real estate website should help visitors browse properties, understand the agent or agency, and take a clear next step. This checklist focuses on those fundamentals.
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Property information
- Clear listing categories
- Useful property details
- Genuine high-quality images
- Location information where appropriate
- Clear availability/status information
Agent and agency information
- Service area
- Agent profiles
- Relevant experience or credentials
- Genuine testimonials or case examples where available
- Accurate contact information
Lead generation
Make it easy to request a viewing, ask about a property, or contact an agent. Keep the primary action visible on mobile and test every form.
Local content and search
- Create genuinely useful neighborhood or service-area resources.
- Keep business details consistent.
- Avoid thin pages created only to target similar location keywords.
- Link related listings, services, and resources naturally.
Before launch
- Test enquiry and viewing-request forms.
- Check listing pages on mobile.
- Verify property information and contact details.
- Test map and phone links.
- Set up analytics and conversion tracking where appropriate.