Salon Website Checklist
A salon website should make it easy for a customer to decide whether the salon is right for them and take the next step without friction.
Start here: If you are choosing a platform, read Best Website Builders for Salons.
Essential information
- Salon name and clear positioning
- Services and categories
- Prices or pricing guidance
- Opening hours
- Location and contact details
- Booking or enquiry method
Visual trust
- Use real salon and work photos.
- Keep gallery images sharp but optimized for speed.
- Show the salon environment when it helps customers know what to expect.
- Use genuine reviews or testimonials only.
Mobile customer journey
Many local customers will first visit from a phone. Test the menu, service pages, map/location information, contact buttons, forms, and booking process on a small screen.
Local SEO basics
- Use descriptive service and location information.
- Give important services their own useful sections or pages when appropriate.
- Keep business details consistent.
- Write for customers first rather than repeating keywords.
Before launch
- Test every CTA.
- Check every phone number and messaging link.
- Confirm hours and service information.
- Compress large images.
- Test the site on mobile.
- Set up analytics and conversion tracking where appropriate.